Our strengths for your Drive-to-Store strategy
Each store is unique and has its local identity: its customers, their product preferences, its catchment area, etc. National campaigns do not account for these nuances and broadcast ads uniformly across the territory. ARMIS leverages AI and digital advertising to offer geo-targeted multilocal campaigns tailored to each store.
Connected TV
Connected TV (CTV) is emerging as a new strategic lever for brands. The recent explosion of streaming is turning CTV into a true mass media !
ARMIS’s technology platform allows access to the “big screen” with investments suitable for all budgets, precise targeting, message flexibility, and measurement capability.
of households are now addressable with advertising, combining reach and targeting capability.
GenAI
By leveraging generative artificial intelligence (GenAI), ARMIS enables the creation of professional-quality visuals and videos.
We showcase your products and commercial offers quickly and cost-effectively, using simple elements like product sheets, descriptions, or visuals. These creative contents are tailored to brand specifics and dynamically adapted for each store.
Our toolbox for all your personalization needs
Multilocal
ARMIS generates large-scale geo-targeted campaigns for each store, combining various digital channels such as Google, Meta, YouTube, CTV, SMS.
These campaigns are locally optimized using proprietary AI that combines audience reach and performance goals. Result: more relevant ads, better-targeted local audiences, and a direct impact on store traffic and sales.
ARMIS can cover all digital channels and find the right media mix per store to optimize each campaign’s budget.
Shop Acces
To empower each store to manage its own communication, ARMIS developed Shop Access.
It is a platform that allows stores to subscribe to campaigns proposed by national teams, launch campaigns exclusively for the store, and access results in just a few clicks.