A high-performing Drive-to-Store strategy deployed with ARMIS
🏆 On October 17th, Stéphanie Guédon from Maisons du Monde and I received the Local Digital Activation Award, presented by Les Cas d’OR du Digital with Pascal Gayat, at their Digilocales event. And we were incredibly proud to receive the Grand Gold Jury Prize!
In 2023, Maisons du Monde implemented the ARMIS Drive-to-Store solution to boost in-store sales alongside its e-commerce activity.
This collaboration empowers stores by placing them at the heart of digital investment decisions, with local ARMIS campaign results 30% higher than national ones.
This local marketing approach integrates online presence in addition to paid advertising, further enhancing the effectiveness of investments.
The addition of a third-party measurement tool quantifies in-store visits, allowing for performance comparisons across campaigns.
This collaboration highlights the synergy between local digital campaigns and increased traffic, demonstrating its potential as Maisons du Monde deploys this approach in all its stores in France and internationally by 2024.
