This innovative partnership between Krys and ARMIS marks a crucial step in the evolution of the company’s communications strategy.
Dan Gomplewicz, a renowned expert in local digital communication, underlined the growing importance of online presence for retailers. He highlighted the ability of the ARMIS platform to provide powerful tools for communicating in defined catchment areas.
Bernard Lot, Marketing Manager at Krys Group, shared information about the close collaboration between ARMIS and Krys to adapt digital solutions to the specific needs of the optical industry. The personalization of content and advertising campaigns has enabled Krys to amplify its message in a targeted way, increasing its impact at local level.