The context
ARMIS began collaborating with Intermarché Équipement de la Maison (ITM EM) in September 2022 to implement the Oui Pub project in 30 specific stores (22 Bricomarché, 7 Bricorama, 1 Brico Cash). These stores benefited from the advantages of the ARMIS solution to broadcast digital campaigns and reduce the use of the catalog.
The objective
50%
paper used for advertising campaigns in all stores of the brand in 2023, thanks to the ARMIS solution.
François Chardon
Marketing & Digital Director, ITM EMARMIS has enabled us to offer our retailers affected by Oui Pub a new lever for local communication, by relaying all our digital commercial operations very precisely in their catchment areas. The results of this multi-local program in terms of store visits and sales growth are very encouraging for 2023 !