The company is offering stores the option to reduce paper leaflet distribution by up to 30% and to rebalance the media mix with digital.
Thanks to the ARMIS SaaS platform, the brand can promote its sales campaigns digitally around each point of sale. The generated digital message is personalized, optimized, and delivers better results than a traditional digital campaign.
This partnership allows:
- Retail outlets need to find the right balance between print and digital to increase their advertising pressure.
- To generate incremental revenue that exceeds advertising investments.